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Airbnb

Icons

Airbnb introduced Icons, an exclusive category of extraordinary experiences hosted by some of the biggest names in music, film, television, art, sports, and more. Icons transformed imagination into reality—whether it was drifting off in the Up house, spending the night in the Ferrari Museum, or hanging out with Kevin Hart.

Launching with 11 unforgettable experiences, Icons continued to roll out globally, offering once-in-a-lifetime opportunities that redefined travel and entertainment.

As a Program Manager at Hogwash,  I played a key role in developing compelling storytelling, coordinating creative assets, and ensuring seamless execution across platforms. I helped shape the brand narrative through strategic content management and brought these extraordinary experiences to life for a global audience.

Client / 

Airbnb

 

Role / 

Program  Manager

 

Agency / 

Hogwash

Year / 

2024

X-Mansion

An Airbnb collaboration with Marvel's continuation of  X-Men ’97 – Guest lived like the X-Men through an immersive stay in a 2D animated re-creation of Marvel Animation’s X-Mansion discovering mutant abilities and even training in the Danger Room. 

Up

Doja Cat

Fresh from her European tour, Doja Cat is invited fans to see her like never before with an immersive living room performance.

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Musée d’Orsay

 A stay in the Paris art museum’s iconic clock room was transformed into a luxurious bedroom by Mathieu Lehanneur, designer of the Paris 2024 Games torch and cauldron.

Prince

Prince purchased the Minneapolis, Minnesota home featured in the legendary film Purple Rain, but it’s never been available to the public until now. Explore the home and go crazy for rare and special tracks from Prince’s world in an exclusive studio session.

Khabe Lame

In  TikTok sensation Khaby Lame's hometown of Milan, Italy guest had an epic, overnight gaming experience. 

Feid

Reggaeton superstar Feid invited guest on his FERXXOCALIPSIS World Tour for an entire week. Experience the tour with the crew for rehearsals, ride along on the tour bus, and get backstage access for every show.

Ferrari Museum

A night in the Ferrari Museum in Maranello, Italy. Guest slept on a bed crafted from the same leather as Ferrari seats, tookea lap with Scuderia Ferrari ambassador driver Marc Gené, and headed to Emilia-Romagna’s premier race as a VIP.

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